AMPM LIMITED EDITION BOTTLE
How do we differentiate Gatorade Thirst Quencher (GTQ) on shelves from our collaboration with AMPM’s Aqua Blast limited edition flavor? We create a unique label that takes elements from our GTQ line and make something unique that people would want to grab from the cooler. We worked alongside our marketing, and commercialization teams to solve for this original design - a two sided panel allowing us to communicate the duality of flavors - berry and pineapple. We also created print and digital point of sale items to advertise the drink made especially for AMPM stores in the West Coast.
GX VESSELM ECOSYSTEM
Gatorade.com offers an expanded range of functional hydration bundles for DTC, and to support this innovative program for Gx squeeze bottles, jugs, shakers, and stainless steel bottles, we developed 3 unique box branded systems for the kits. Success was reached by supporting the brand and establishing a holistic look and feel for the kits, which created a cool unboxing experience that is actionable and empathizes with the consumer, and iterates on a unique insert strategy that also extends to other brands like Evolve, Muscle Milk, Gatorade Endurance, and Gatorade.
Fun facts:
Collaborated with equipment team
Worked with print vendors on dielines and print finishes
Alongside copywriter, we created a captivating story
